Abstract:
Significance of innovation management has been presented in several studies by
different authors around the globe. When it comes to innovation management
related to telecommunication field in Pakistan it is best interpreted by the climbing
growth rate of telecom companies in Pakistan.
The general objective of this study, carried out in Pakistan, explores the impact of
different types of innovation and its association with customers and financial performance of telecommunication companies in Pakistan. Apart from general, some
specific objectives were to know the association of product innovation, process
innovation, organizational and marketing innovation with financial and customer
performance of the firm in telecommunication sector. In total, eight hypotheses
are included in the study to draw conclusion. The product process marketing and
organizational innovation were taken as independent variable while financial and
customer performance were taken as dependent variables.
For this quantitative and exploratory study, questionnaire is being used as a research tool. Questionnaires were distributed among the participants of this study
(Mobilink, Telenor, Zong, Ufone). Most of the data was collected in the federal
capital of Pakistan. SPSS has been used as a tool to analyze data statistically.
The study has shown an affirmative relationship between the innovation types
and performance parameters. Moreover, among eight hypotheses seven were accepted and one rejected (correlation of organization innovation with financial performance).
The findings of this study have important implications on the telecom sector,
policy makers, researchers and academic coordinators. These results can work as
a filter for strategy developers in order to boost the performance by including more
and more relevant items in policies and vision.
