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INTERNET SHOPPING: AN EXAMINATION OF CUSTOMER INTENTIONS WITH RESPECT TO RISK AND TRUST

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dc.contributor.author Sajjad, S.
dc.contributor.author Ayyub, R.M
dc.date.accessioned 2022-10-13T10:17:00Z
dc.date.available 2022-10-13T10:17:00Z
dc.date.issued 2019-06-15
dc.identifier.citation Sajjad, S., & Ayyub, R. M. (2019). INTERNET SHOPPING: AN EXAMINATION OF CUSTOMER INTENTIONS WITH RESPECT TO RISK AND TRUST. Pakistan Journal of Science, 70(1). en_US
dc.identifier.issn 0030-9877
dc.identifier.uri http://142.54.178.187:9060/xmlui/handle/123456789/13103
dc.description.abstract In Pakistan, the trend of online shopping is increasing day by day. A branded apparel website of Pakistan “Khaadi” was chosen for the study. The aim of the study was to investigate the internet purchasing behavior of Pakistani female consumers, with the specific emphasis on impact of online risk and trust perceived. An online survey method was used from a well-known website, smartsurvey.com. The sample consisted of 160 respondents and the data were analyzed using Structural Equation Modeling (SEM) in IBM SPSS Statistics 20 and AMOS. The findings presented that the perceived online risk was significantly correlated (r=0.559, P<0.01) with intentions towards online shopping and trust in online vendors was also significantly correlated (r=0.342, P<0.01) with intentions towards online shopping. The study concluded that consumers have a positive intentions towards online branded websites. en_US
dc.language.iso en en_US
dc.subject Online shopping en_US
dc.subject internet purchasing behavior en_US
dc.subject perceived online Risk en_US
dc.subject persistent behavior en_US
dc.subject Pakistani female consumers en_US
dc.title INTERNET SHOPPING: AN EXAMINATION OF CUSTOMER INTENTIONS WITH RESPECT TO RISK AND TRUST en_US
dc.type Article en_US


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