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INTENTION TO PURCHASE JUNK FOOD AMONG LONG SITTING WORKERS: A STUDY OF BANKING SECTOR IN PAKISTAN

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dc.contributor.author Ali, S.
dc.contributor.author Ayyub, R. M.
dc.date.accessioned 2022-10-20T09:41:25Z
dc.date.available 2022-10-20T09:41:25Z
dc.date.issued 2019-03-15
dc.identifier.citation Ali, S., & Ayyub, R. M. (2019). Intention to purchase junk food among long sitting workers: a study of banking sector in Pakistan. Pakistan Journal of Science, 71(2). en_US
dc.identifier.issn 0030-9877
dc.identifier.uri http://142.54.178.187:9060/xmlui/handle/123456789/13391
dc.description.abstract The study was an attempt to investigate the intentions of the workers to purchase junk food while working for long hours in stress environment. Theory of Planned Behavior (TBP) was used to predict the food preferences of the workers working in banking sector of Pakistan. Data was collected from the bank employees of Pakistan through research questionnaire. Convenient sampling was used and sample size was n=250. Analysis was conducted on model using the structural equation modeling (SEM). The study showed that attitude, and perceived behavioral control of long sitting workers positively influenced their intentions to purchase junk food (P value < 0.05). However, subjective norms & health consciousness negatively influenced their intentions to purchase junk food (P value > 0.05). en_US
dc.language.iso en en_US
dc.publisher Karachi:Pakistan Journal of Pharmaceutical Sciences, University of Karachi. en_US
dc.subject Junk food en_US
dc.subject Long sitting workers en_US
dc.subject Health consciousness en_US
dc.subject Theory of Planned Behavior en_US
dc.title INTENTION TO PURCHASE JUNK FOOD AMONG LONG SITTING WORKERS: A STUDY OF BANKING SECTOR IN PAKISTAN en_US
dc.type Article en_US


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