Abstract:
This research was laid out to examine the efficacy of Psychological approaches of behavior shaping in instilling in the consumers energy efficient and conservation approaches. Helping people to green their homes and be more energy efficient by adopting a consummate approach of energy consumption is the rationale behaving this impetus. Experimental research design with pre-post strategy was employed. This was hypothesized that energy conservation can be taught to people through subtle means of behavior shaping techniques. Information based energy conservation experiments were designed and conducted in a college set up on a group of 20 participants; out of which 10 were boys and 10 were girls; within age ranges of 18 to 20 years. The goal in this empirical work was to promote behavioral economics measures. All the respondents were matched on age and grade. They were given a pretest screening with inventory on energy conservation awareness. This was followed by a rigorous sessions based and activity based two weeks program; executed at intermittent days. Their behaviors were monitored in campus set ups as well. After two weeks sessions time, they were assessed again on inventory for energy conservation awareness. This was observed that respondents had become much more vigilant in their attitude towards energy consumption and were noted to express the frugal approach towards general energy consumption. This highlights the evidence that such psychoeducational approaches for environmental safety and conservation of energy sort challenging issues need to be included in regular curriculum of young learners
