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BI-LINGUAL FRAMEWORK FOR E-BANKING APPLICATIONS: A CASE STUDY OF SEMI-LITERATE USERS

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dc.contributor.author T. Aslam
dc.contributor.author M. Saleemi
dc.contributor.author M. Rehman
dc.contributor.author M. Anjum
dc.contributor.author M. A. Kamran
dc.contributor.author F. Saleemi
dc.date.accessioned 2023-03-14T05:55:08Z
dc.date.available 2023-03-14T05:55:08Z
dc.date.issued 2017-12-10
dc.identifier.citation Aslam, T. (2017). BI-LINGUAL FRAMEWORK FOR E-BANKING APPLICATIONS: A CASE STUDY OF SEMI-LITERATE USERS. Pakistan Journal of Science, 69(4). en_US
dc.identifier.issn 0030-9877
dc.identifier.uri http://142.54.178.187:9060/xmlui/handle/123456789/19029
dc.description.abstract In developing countries like Pakistan, the literacy rate is low. Therefore, there is a need to critically evaluate the adoption of e-banking applications according to the usability attributes. In order to address the said issue, a usability framework was proposed by constructing bi-lingual web interfaces with and without speech facility for semi-literate users. To conduct an experiment, data was ollected from twenty four (24) participants. For statistical analysis, one way ANOVA test was employed on responses collected from the targeted audience. The results depicted that usability attributes i.e. learnability f (3, 92) = 21.557, p< .000, memorability f (3, 92) = 11.527, p< .000, effectiveness f (3, 92) = 17.826, p< .000 and efficiency f (3, 92) = 21.930, p< .000 were highly significant for the proposed framework. It was concluded that use of local language i.e. Urdu with speech facility could improve adoption of e-banking applications by semi-literate users. en_US
dc.language.iso en en_US
dc.publisher Lahore: Pakistan Association for the Advancement of Science en_US
dc.subject E-banking en_US
dc.subject Adoption en_US
dc.subject Usability framework en_US
dc.subject Bi-lingual web interfaces en_US
dc.subject Semi-literate users en_US
dc.subject Pakistan en_US
dc.title BI-LINGUAL FRAMEWORK FOR E-BANKING APPLICATIONS: A CASE STUDY OF SEMI-LITERATE USERS en_US
dc.type Article en_US


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