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ENTERTAIN AND SELL: THE ROLE OF HUMOR IN ADVERTISING IN MANIPULATING BUYER’S BLACK BOX

ENTERTAIN AND SELL: THE ROLE OF HUMOR IN ADVERTISING IN MANIPULATING BUYER’S BLACK BOX

HAMEED, IRFAN
URI: http://142.54.178.187:9060/xmlui/handle/123456789/3223
Date: 2016

Abstract:

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