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ENTERTAIN AND SELL: THE ROLE OF HUMOR IN ADVERTISING IN MANIPULATING BUYER’S BLACK BOX
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| dc.contributor.author | HAMEED, IRFAN | |
| dc.date.accessioned | 2018-02-19T06:26:33Z | |
| dc.date.accessioned | 2020-04-09T16:53:32Z | |
| dc.date.available | 2020-04-09T16:53:32Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://142.54.178.187:9060/xmlui/handle/123456789/3223 | |
| dc.description.abstract | N/A | en_US |
| dc.description.sponsorship | Higher Education Commission, Pakistan | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Iqra University, main campus, Karachi | en_US |
| dc.subject | Applied Sciences | en_US |
| dc.title | ENTERTAIN AND SELL: THE ROLE OF HUMOR IN ADVERTISING IN MANIPULATING BUYER’S BLACK BOX | en_US |
| dc.type | Thesis | en_US |
