Abstract:
This study aims to find out the relationship between awareness of safety measures and its effects on the performance of media professionals of Khyber Pakhtunkhwa. It was also the aim of the study to search out the level of awareness as well as knowledge of the media professional about personal, family and cyber security. As a quantitative method, the researcher collected data through survey technique by simple random sampling methodology. For that data collection, the researcher used questionnaire comprises 136 closed-ended questions, while distributed among 635 journalists of Peshawar, Charsadda and Swat districts, however; the responds rate was 73.8% (469). Data was analyzed by Statistical Package for Social Sciences (SPSS: version-19) to make sure objectivity in the results, while, data was interpreted through descriptive and inferential statistics to find out the results of the developed hypotheses.
The study revealed that journalists and their families in Peshawar, Charsadda and Swat faced harassment, warnings, pressurizing, censorship and target killing due to crisis reporting. The correlation, ANOVA and Regression results proved that media professionals have lack of safety awareness of crisis reporting which effecting their performance
