Abstract:
The research of study to know the economic and international business are
suitable in order to explain the particular role and existing of Multinational
Companies in the South East Asia and specially in Malaysia, the base of
this study to describe the process of realism in between of Multinational
Companies and South East Asia relationship as well as towards Malaysia,
the core role of Multinational Companies in Malaysia since two decades of
the 20 th century i.e. from the period of ruling of Dr. Mahathir, in this
respect two sets of Questionnaires customers were supplied in all the big
cities of Malaysia, this questionnaires from the Managers of Multinational
Companies and from Multinational Customers show the total response rate
estimated at 62% which is suitable for the study.
The above results also supported with secondary data as confirmed all
research hypotheses, so pointed out that in manufacturing and services
industries dominant the multinational business in Malaysia due to joint
venture, in Malaysian foreign joint ventures found of MNCs in the cross
borders as well as marketing, trading, manufacturing, consulting,
contracting Banking, hotel and insurance field, so multinational group
operating across the national border i.e. no need with international
production.
It is further mention here that the respondents perceived the competitors of
the Multinational Companies are in process in Malaysia in economic,20
marketing, and technology field, and the contribution of the Multinational
Companies in socio economic developments found as positive in Malaysia.
The Researcher of this study also given attention to some aims and
objectives for the success of the business of the Multinational Companies in
business as related with local cultural awareness found positive in
Malaysia, as well as covered some important issue of the Islamic culture in
this study, as the help full for the Multinational Companies to obtained
more awareness about cultural needs, values and also to sensitiveness of
the people generally and Muslims community of Malaysia.
