The Role of Multinational Companies in Southeast Asia: Case Study of Malaysia

Abstract

The research of study to know the economic and international business are suitable in order to explain the particular role and existing of Multinational Companies in the South East Asia and specially in Malaysia, the base of this study to describe the process of realism in between of Multinational Companies and South East Asia relationship as well as towards Malaysia, the core role of Multinational Companies in Malaysia since two decades of the 20 th century i.e. from the period of ruling of Dr. Mahathir, in this respect two sets of Questionnaires customers were supplied in all the big cities of Malaysia, this questionnaires from the Managers of Multinational Companies and from Multinational Customers show the total response rate estimated at 62% which is suitable for the study. The above results also supported with secondary data as confirmed all research hypotheses, so pointed out that in manufacturing and services industries dominant the multinational business in Malaysia due to joint venture, in Malaysian foreign joint ventures found of MNCs in the cross borders as well as marketing, trading, manufacturing, consulting, contracting Banking, hotel and insurance field, so multinational group operating across the national border i.e. no need with international production. It is further mention here that the respondents perceived the competitors of the Multinational Companies are in process in Malaysia in economic,20 marketing, and technology field, and the contribution of the Multinational Companies in socio economic developments found as positive in Malaysia. The Researcher of this study also given attention to some aims and objectives for the success of the business of the Multinational Companies in business as related with local cultural awareness found positive in Malaysia, as well as covered some important issue of the Islamic culture in this study, as the help full for the Multinational Companies to obtained more awareness about cultural needs, values and also to sensitiveness of the people generally and Muslims community of Malaysia.