Abstract:
In higher education, the students face a range of differences in teaching
learning environment and academic standards than their prior educational
background. This study investigated the relationship of ‘program demand’ with
‘academic self-regulation* and ‘performance’ of university students. The objectives of
the study were to determine the relationship of program demand with academic self¬
regulation and to explore the relationship of program demand with academic
performance, An intensive review of related literature paved the way towards further
exploration of concerned variables. Students of Master’s level in University of the
Punjab studying in semester system formed the population of the study. All students
(132) enrolled in two Master’s level program (MBA and MERA) were selected as
sample for this longitudinal study spread on three academic semesters. Research data
were collected using three instruments. They were the questionnaire for teachers
regarding Program Demand to assess the demands of the programs, Academic Self-
Regulation Scale to measure the degree of self-regulation of the students, and
Achievement scores of students to determine correlation between programs, The
collected data was imported on SPSS 15.0 and different statistical techniques, i.e.,
descriptive statistics, l-test, Mann- Whitney Test, Point-biscrial coefficient of
correlation, and Pearson product- moment correlation coefficient measures were
applied according to the nature of the research questions addressed. Major findings
and results of the research explored that MBA program of study was high demanding
than MERA program of study on program demand scale but it was intcrestinglyfound
that students of low demanding (MERA) program gained more in their self-regulation
as academic session progressed, although still remained less sclf-rcgulated as
compared to students of MBA in aggregate score, The relationship of program
xiiidemand with various faciorsof academic self-regulation was negligible on overall
behaviors of male, female, regular and private students. The relationship of academic
performance with factors of academic self-regulation varied in strength, direction and
significance. The academic performance of students of high demanding program
(MBA) was significantly higher than low demanding (MERA) program of study. This
correlation was significant, strong and positive from beginning to the end of the study.