Abstract:
The prime objective of the research was to study the diffusion process and impact
of the global business culture being brought by globalization on local business
culture, which has longstanding roots. Several variables like age, education,
income, marital status, family living pattern and background of the respondents
were seen in the context of global business culture in order to measure the impact
and duration of change. Some intervening variables like stress, motivation and
rewards, achievement and encouragement, planning and decision making,
performance appraisal system, politics, training and development, acceptance and
adoption towards change, level of understanding other culture, loyalty and
commitment and perception, were also analyzed in pursuit of the study objectives.
The study was conducted in 100 export based textile organizations by selecting
five personnel of upper and middle levels from each organization, who selected
randomly. Quantitative approach used in this study to assess the impact of the
global culture on local business. A random sampling design was used for the
selection of employees from all the organizations. Pre-testing was carried out to
examine the workability of the measuring instrument. The data were analyzed by
appropriate statistical techniques including univeriate, biveriate, and multiple
linear regression analysis through Statistical Package for Social Sciences (SPSS).
Findings showed that several independent and intervening variables effect on
behavior of people who were working in export base textile organizations.
Findings revealed that employees, under global business culture, have become
more planed, systematic and scientific in their attitudes. This was also emerged
from analysis that survival in business organizations demands adoption and
changes in behaviour. It is suggested that government should formulate
comprehensive policies to create strong relationship between social scientists and
business managers for maximum productivity from the global culture. It is also
suggested that business organizations must incorporate monetary and non
monetary benefits to the employees who adopt modern values for organizational
benefits and also disseminate it.
