dc.contributor.author |
RIAZ, SAQIB |
|
dc.date.accessioned |
2017-11-22T11:32:50Z |
|
dc.date.accessioned |
2020-04-14T18:29:09Z |
|
dc.date.available |
2020-04-14T18:29:09Z |
|
dc.date.issued |
2008 |
|
dc.identifier.uri |
http://142.54.178.187:9060/xmlui/handle/123456789/6936 |
|
dc.description.abstract |
We are living in a media-driven world where we all are influenced by the
media messages. Media play an important role in setting the agenda of the public. The
agenda setting role of media has been recognized world wide and a number of
research studies have been conducted all over the world to investigate this role of
media. Perhaps this study is the first ever research to investigate the agenda setting
role of media in Pakistan.
This research project was based on the content analysis as well as survey
research. Media agenda was measured through content analysis of the two major
national newspapers of the country. The daily Dawn and the daily Jang were selected
for the content analysis because the earlier one is the largest widely circulated English
newspaper and the later one is the largest widely circulated Urdu newspaper of the
country. Six most important issues were identified for the content analysis including
the issues of terrorism, Indo-Pak relations, energy crisis, food crisis, judiciary crisis
and Lal Masjid (red mosque issue). These issues were selected because of their
importance and vast coverage in media throughout the study period of one year.
The public agenda about these issues was measured through the survey
research. A comprehensive questionnaire was got filled by the readers of the both
newspapers separately. The ranking order of the issues along with their most
important source of information about the issue was measured. The results of the
survey research (public agenda) were then compared with the findings of the content
analysis (media agenda).
According to the results, it was found that the agenda setting theory worked
except the issues of the food and energy crises. These two issues got more importance
in the public agenda than the media agenda because of the personal suffering of the
5audience members because the respondents themselves were facing the problems of
the food shortage and power cut-off. It means that the personal problems of the public
are not dependent on media agenda to become the public agenda. However, for the
remaining issues of the study, there was strong relationship between the media and the
public agenda.
Another finding of this study was that the both newspapers had a different set
of news agenda except the issue of the food crisis which got fourth position in the
frequency as well as length wise measurement of the both newspapers. It was found
that the readers of the both newspapers followed the agenda of the newspaper which
they read (except the issues of the food and energy crises).
Most of the respondents stated print media as the most important source of
information which strengthens the findings of this study that formulation of the public
opinion was mainly a result of print media agenda (except the two issues).
The public opinion about the issues of the study has been found having a good
relationship with the slant and framing of the issues in these newspapers except the
issues of the food and energy crises where the public opinion was found against the
media slant. The media slant and framing about these two issues was in favor of the
government but the maximum public opinion was found against the government
regarding these issues. It means that media could not alter the public opinion about the
issues of individuals’ personal problems and sufferings. |
en_US |
dc.description.sponsorship |
Higher Education Commission, Pakistan |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Allama Iqbal Open University Islamabad |
en_US |
dc.subject |
Social sciences |
en_US |
dc.title |
The Relationship between the Public and Print Media Agendas on National Issues in Pakistan |
en_US |
dc.type |
Thesis |
en_US |